Omnicom Commerce Group
Connected Commerce:
Conversion embedded at every touchpoint.
Consumers are channel agnostic and shopping experiences should be prioritized regardless of where they take place. Working with brands and retailers, we activate from the physical shelf to the digital shelf and from DTC to retail media. We leverage our knowledge of category, customer, and consumer to deliver effective retail marketing solutions.
- Agencies
- Proprietary Resources
Our superpowers:
- Shopper & Commerce
- Brand Experience
- Brand Building
Our superpowers:
- Creating transformative retail experiences across diverse commerce ecosystems.
- Igniting transformational growth and accelerating transaction.
- Executing fully integrated media strategies across channels and moments.
Our superpowers:
- Our People + TPN Soul; powering industry-leading talent, client retention and NPS scores.
- Complete Commerce
- TPN METHOD: proven process for creating solutions – a proprietary set of practices and resources; can be scaled by project for maximum efficiency.
Our superpowers:
- Creativity driving commerce. Commerce driving creativity.
- Understanding shoppers as people, retailers as media, across every channel.
- Innovating impactful business and brand commerce experiences and performance.
OMNI COMMERCE
OCG invested in data partners including IRI, Numerator and Kantar to innovate in behavioral shopper insight and purchase data to develop OMNI Commerce -an operating system of data, tools, and processes to optimize shopper and retailer precision, investment & measurement at scale.
Commerce Affinity Loop
Our framework focuses on consumer experience as a seamless, but not always sequential journey rising above channel siloes. Designed to create end to end purchase journey mapping using data to identify channels, tactics and activation objectives to optimize moments of conversion.
OCG can help with
- Commerce Strategy
- Shopper Intelligence
- Retailer Expertise
- Customer/Trade
- eCommerce & DTC
- Retail Media
- Commerce Measurement